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We are Toned Society 

You put a lot of time, sweat, and effort into your passion

So did we, so we could design the shirt that celebrates your form

We are Toned Society 

You put a lot of time, sweat, and effort into your passion

So did we, so we could design the shirt that celebrates your form

sports scaled

Probably you are one amongst those who get exhilarated by how hard you can push your body, no matter how. You measure success in trembling muscles and shortness of breath, feeling yourself becoming stronger. You should be able to celebrate this growth in any attire you choose.

 

It all began when we realized that the modern strong man is underserved when it comes to apparel outside of gym wear. We started with a formal shirt (an essential garment for any man) and focused all our attention on perfecting it, but we don’t plan on stopping here.

 

    Our mission is to cover all the wardrobe needs of a trained body.

    Laura & Mario

    Founders

     

    Our values

    AGILE and CONSIDERATION 

    There are 2 pillars that embody and drive our ambition for developing a responsive company and sustainable products:

    • Build an agile brand, that listens to its customers and delivers what they ask for, not the other way around
    • Take all the possible steps to reduce its environmental footprint

    Founded in Aalborg by 2 engineers

     

    Toned Society brand started in Aalborg, Denmark, inspired by its people. Our creative process, though, is infused by a technical and structural approach to doing things.

    We pay insane attention to details, develop hypotheses, and jump into experimentation. We even went to great lengths of using thermal imaging in our testing. After all, we are two engineers who decided to do fashion…our way.

    FLIR0455 3

    Founded in Aalborg by 2 engineers

     

    Toned Society brand started in Aalborg, Denmark, inspired by its people. Our creative process, though, is infused by a technical and structural approach to doing things.

    FLIR0455 2

    We pay insane attention to details, develop hypotheses, and jump into experimentation. We even went to great lengths of using thermal imaging in our testing. After all, we are two engineers who decided to do fashion…our way.

    Founded in Aalborg by 2 engineers

     

    FLIR0455 3Toned Society brand started in Aalborg, Denmark, inspired by its people. Our creative process, though, is infused by a technical and structural approach to doing things. 

    We pay insane attention to details, develop hypotheses, and jump into experimentation. We even went to great lengths of using thermal imaging in our testing. After all, we are two engineers who decided to do fashion…our way.

    Team

    The team

     

    We are Laura and Mario. We are both engineers and we’re driven towards product development and entrepreneurship. Our close friends are the main inspiration and testers for developing such a product. We believe that with sheer determination we can engineer the best garments for trained men. 

    Learn more about our commitments